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Top 10 Blog Posts On Facebook Marketing And Facebook Ads
Facebook Ads Demystified
Are you wondering how to make Facebook Ads work for you? Wondering when you should boost posts and when you need to use the Facebook Ads Manager? In this Facebook Ads presentation I did for Animoto in celebration of International Women's Day, I will demystify the whole process! You will learn why you...
Facebook Business Manager Explained
Have you heard about Facebook's Business Manager and just want it explained in simple terms? Should you be using the Facebook Business Manager? When don't you need to use it? There are a lot of misconceptions going around about the Business Manager and in this post you will learn when you should use...
Facebook Retargeting Ads: 3 Essential Steps You Need to Get Started
Would you like to reach your warm audience on Facebook so that you can get better results from your ads? Facebook retargeting ads are a powerful way to show your ad to only people who have visited your website. Retargeting is that technique where you look at pair of pants on Amazon for example, then...
The Difference Between a Lead Generation Ad and a Conversion Ad on Facebook
Are you advertising on Facebook and wondering what about the difference between a Lead Generation ad and a Conversion? I find that people often select the wrong objective and aren't sure why it's not working correctly. A lot of people see "Lead Generation" and think, yes, that's what I want - more...
![How to Approach Video Marketing in 2018 [Infographic]](https://www.andreavahl.com/wp-content/uploads/2018/02/Video-marketing-2018.jpg)
How to Approach Video Marketing in 2018 [Infographic]
Video Marketing in 2018 is hot. There are so many statistics about growth (some that are in the infographic below) but more than that, we can SEE what is happening on the social sites. Facebook Live, Facebook TV, YouTube Red, LinkedIn, Instagram and more. It can feel overwhelming as a marketer to now...
Facebook Organic Reach: Does Boosting Posts Lower Your Reach?
There is a myth going around that boosting posts lowers your reach on Facebook. Maybe you have "felt" that this is true. Or maybe you have been worried that by boosting a post you are "hurting" your Page in the future. In this post, you will find out if this myth is true and how to tell for yourself...
What the Facebook News Feed Changes Mean for Social Media Managers
Have you been wondering what to do about the announcement of the Facebook News Feed changes? Maybe you've already seen an affect on your Page Reach. Or maybe your clients are calling you asking if they should abandon Facebook altogether. The fact is, we aren't going to completely know how Pages will...
Facebook News Feed Changes: What to Do for Small and Local Businesses
You've probably heard about the Facebook News Feed changes for Pages. Facebook announced that they are focusing more on conversations between friends and will be giving less organic reach to Facebook Pages. I know it's had a lot of people frustrated but we have already had a bit of a steady decline in...
Facebook Reach Changes for Pages and How to Respond
What should marketers do about the Facebook reach changes for Pages? Is organic Reach going away completely for Pages?? Organic reach continues to decline and Facebook just announced that it's going to go down even further. But there are strategies that businesses can use on Facebook to reach their...