Have you heard about Facebook’s Business Manager and just want it explained in simple terms? Should you be using the Facebook Business Manager? When don’t you need to use it? There are a lot of misconceptions going around about the Business Manager and in...
Are you advertising on Facebook and wondering what about the difference between a Lead Generation ad and a Conversion? I find that people often select the wrong objective and aren’t sure why it’s not working correctly. A lot of people see “Lead...
There is a myth going around that boosting posts lowers your reach on Facebook. Maybe you have “felt” that this is true. Or maybe you have been worried that by boosting a post you are “hurting” your Page in the future. In this post, you will...
Have you been wondering what to do about the announcement of the Facebook News Feed changes? Maybe you’ve already seen an affect on your Page Reach. Or maybe your clients are calling you asking if they should abandon Facebook altogether. The fact is, we...
You’ve probably heard about the Facebook News Feed changes for Pages. Facebook announced that they are focusing more on conversations between friends and will be giving less organic reach to Facebook Pages. I know it’s had a lot of people frustrated but...
What should marketers do about the Facebook reach changes for Pages? Is organic Reach going away completely for Pages?? Organic reach continues to decline and Facebook just announced that it’s going to go down even further. But there are strategies that...
