When You Need to Use Facebook Power Editor and When You Don’t

Are you struggling with the Facebook Power Editor?  It can be challenging to work with.  But what frustrates me is when I see people struggling with it – spending hours trying to get it to work right when they could easily create the same ad in the Facebook Ads Manager.

The Facebook Power Editor has a lot of awesome features but you don’t always need to use those features.  Why struggle with it when there is an easier way?  So I created this guide to show you the things you must use Facebook Power Editor to do and then contrasted it with some of the cool features that are available right in the Ads Manager. {UPDATED MAY 26, 2015}

Over the next few weeks I’ll be sharing more about Facebook advertising in my blog posts but you may also want to check out my free webinar:  Facebook Advertising Secrets.  I also have a full 4-module course that goes along with that webinar that you’ll hear about.

But I want to share a couple of other valuable posts around some of these topics.

  • Custom Audiences and Similar (or Lookalike) Audiences – I recently blogged about how to effectively use Facebook Custom Audiences and I shared how you can create the Similar Audiences in the Power Editor but then access them in the Ads Manager.  Note that the access point has changed slightly from shown in that post but it’s still there.
  • Website Retargeting with Facebook Ads – Take a look at my step-by-step post on how you can create a Website Custom Audience so that you can use website retargeting in your ads. You need to start building them now so you have them for later when you need them.
  • Targeting Your E-mail subscribers in a Facebook Ad – This is a powerful technique and you can also use it for creating Lookalike Audiences
  • Facebook Power Editor:  A Complete Guide – If you are interested in using the Facebook Power Editor, this will get you going!  Note that the Unpublished Post has changed since this was posted.

Don’t forget to check out some of my other recent Facebook Ad Infographics and blog posts.  Hope that helps clear the air on Power Editor.  What are your thoughts – do you use Power Editor?  Are you diving into Facebook Advertising?  Share your thoughts in the comments below!

If you want a deeper dive into Facebook Advertising, join me in my Facebook Advertising Secrets Course!

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